Change in strategy by Life Insurance Companies - Trying to Educate People about life insurance

Now insurance companies are trying to educate people about life insurance. Good Ad.

See - New Max New York Life Insurance Commercial
http://www.youtube.com/watch?v=8NgdhCxhlhM

Max New York life is not the first one. AEGON Religare Life Insurance started with "Kum Insurance Lene Ki Bimari (KILB)".

http://www.youtube.com/watch?v=rOZitzdJeqo

This one ad from Max New York also very nice -

http://www.youtube.com/watch?v=qg2PCGFMRkw