Know Your Customer

A disappointed salesman of Coca Cola returns from his Middle East
assignment.

A friend asked, "Why weren't you successful with the Arabs?"

The salesman explained, "When I got posted in the Middle East, I was very
confident that I would make a good sales pitch in rural areas. But, I had a
problem I didn't know how to speak Arabic. So, I planned to convey the
message through three posters...



First poster- A man lying in the hot desert sand...totally exhausted and
fainting.

Second poster - man is drinking our Cola.

Third poster- Our man is now totally refreshed.



Then these posters were pasted all over the place

"That should have worked," said the friend.

The salesman replied "I didn’t realize that Arabs go from right to left"