As per Mint Money -

However, the parentage of the company, which is a well-established financial services company with a pan-India presence, lends credibility to the issue. Moreover, as per industry sources, there are no more draft offer documents for NCDs in the pipeline, which suggests that this could be the last public issue of NCD for some time to come. At a rate of 12.5%, it is attractively priced given the risk. Invest only to hold till maturity.