HDFC Standard Life launched its online buying channel with three products-- YoungStar Super Suvidha, Pension Super, and Endowment Super Suvidha. Customers can log into HDFC Standard Life's website - www.hdfcinsurance.com to buy products online. By buying these products online customers can get discount of 40 per cent on the first and second year premium allocation charges. Payment can be made through cheque or DD apart from online banking with 15 banks -- HDFC Bank, ICICI Bank, Axis Bank, Bank of Baroda, Bank of Rajasthan and Corporation Bank, among others.