The Bank Insurance Model (BIM), also sometimes known as Bancassurance, is the term used to describe the partnership or relationship between a bank and an insurance company whereby the insurance company uses the bank sales channel in order to sell insurance products.
Source - wikipedia.org
The Bancassurance generally defines the partnership between a insurance company and a bank. The customers in the bank are more benefited through the insurance policies. Bharti Axa Life Insurance made tie up with many of the private sector bank and offers more policies and benefits when compared to other insurance companies.
Last edited by Administrator; 30-12-2010 at 04:40 PM.
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